Know what to fix first
Practical SEO Audits
Get a clear diagnosis and prioritised action plan. Get a Free Estimate
Know what to fix first
Get a clear diagnosis and prioritised action plan. Get a Free Estimate
An SEO audit examines why a website is performing as it is and what should happen next. It can reveal technical barriers, weak content coverage, unclear targeting, poor internal structure, authority gaps or measurement problems that make progress difficult to judge.
Our audits are designed for action. Instead of delivering hundreds of disconnected observations, we explain the important findings, connect them to business impact and rank recommendations by priority, effort and dependency.
## Start with your goals and recent history An audit is more useful when it begins with context. We ask what the website is expected to achieve, which products or services matter most, who manages the site and whether any redesigns, migrations, penalties or traffic changes have occurred. This helps us interpret the data correctly and prevents generic advice. We then establish a performance baseline using available analytics, search data, rankings and conversion signals. Where tracking is incomplete, we flag that limitation rather than presenting uncertain numbers as fact. ## Examine the website from several angles Technical checks look at crawling, indexing, templates, internal links, redirects, canonical signals, page performance and other conditions that affect access and understanding. Content analysis assesses whether important customer needs are covered, whether pages compete with each other and whether commercial pages provide enough relevance and trust. We also review external authority and the competitive environment. A website may be technically sound but still struggle because established competitors have stronger brands, deeper resources or more credible mentions. The audit explains those differences without assuming that copying every competitor is the right strategy. ## Deliver a roadmap your team can use Recommendations are organised into immediate fixes, foundational improvements and longer-term opportunities. Each action includes the reason behind it, likely impact and suggested owner where possible. Dependencies are highlighted so teams do not rewrite pages that are about to be removed or build links to sections with unresolved technical problems. A review meeting is included in comprehensive audits, giving stakeholders an opportunity to question findings and agree the first stage of implementation.
We review crawling, indexation, status codes, directives, duplication, internal structure, templates and important performance conditions.
Current queries, landing pages, ranking patterns and traffic changes are assessed to identify strengths, losses and realistic opportunities.
We examine whether the website answers high-value customer needs, whether pages overlap and where important topics are missing.
Priority pages are reviewed for headings, copy, metadata, internal links, clarity and alignment with the intended search purpose.
Existing links and mentions are assessed for relevance, diversity, strength and potential risk.
We compare visible competitors across content, authority, site structure and search coverage to explain where meaningful gaps exist.
| Service | Estimated Cost | Average |
|---|---|---|
| Focused SEO review | £500–£1,000 | £700 |
| Small website audit | £1,000–£2,200 | £1,500 |
| Comprehensive audit | £2,000–£5,500 | £3,200 |
| Large ecommerce audit | £3,500–£9,000 | £5,500 |
The final scope depends on site size, platform complexity, data availability and the number of markets or templates involved. Implementation is separate unless specifically included.
Every major finding is translated into a clear next step with context and priority.
Tools support the investigation, but an experienced specialist interprets the evidence.
Technical, content, authority and commercial factors are considered together.
Findings are written so business owners, marketers and developers can each understand their responsibilities.
Get an independent view of your website and a plan your team can follow.
Free — no obligations
We clarify goals, priority offerings, known issues, recent changes and available internal resources.
Relevant crawl, analytics, search, ranking, backlink and competitor information is assembled.
The website is reviewed across technical health, content, authority, structure and search intent.
Findings are ranked by impact, urgency, effort, confidence and dependency.
You receive a structured report with recommended actions and suggested ownership.
We discuss the findings, answer questions and help identify a realistic first implementation phase.