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Technical SEO focuses on the systems and website conditions that affect how search engines access, process and rank your pages. A strong content strategy can still underperform when important pages are difficult to crawl, duplicated, slow, poorly linked or accidentally excluded from search.
Our technical work translates complex findings into ordered actions. We identify the issues that materially affect visibility, explain the likely impact and give developers clear guidance for resolving them.

## Diagnose the cause, not just the symptom A sudden traffic decline, missing page or indexing warning can have several possible causes. We examine the available evidence before recommending changes, using crawl data, search performance, page templates, internal linking and index behaviour to understand what is actually happening. This matters because technical tools often produce long lists of warnings without explaining their commercial importance. A website can contain thousands of low-impact notices while one template error quietly blocks its most valuable pages. We separate urgent obstacles from routine improvements so development time is used wisely. ## Improve crawling and indexing Search engines need a clear path through the website and consistent signals about which pages should appear in results. We review status codes, redirects, canonical instructions, robots directives, sitemaps, duplicate URLs, pagination, faceted navigation and internal links. The exact focus depends on the website rather than a fixed checklist. For larger sites, we look closely at crawl efficiency. Filters, parameters, calendars and automatically generated pages can create huge numbers of low-value URLs. We help control that expansion while preserving pages customers and search engines need. ## Protect performance during change Website redesigns, platform moves and domain changes can cause severe losses when SEO requirements are considered too late. We support migrations by mapping important URLs, reviewing redirect plans, checking staging environments and validating the new site before and after launch. Technical SEO is also valuable during ongoing development. Early review of new templates, navigation systems or JavaScript features can prevent expensive corrections later.
We assess which pages search engines can discover, which appear indexed and where signals conflict. Findings are grouped by severity, page type and likely business impact.
We examine navigation, hierarchy, internal links and click depth to determine whether important pages receive enough prominence and contextual support.
We identify technical and content-delivery issues that affect loading, responsiveness and stability. Recommendations are written so developers can act on them.
For websites that rely heavily on client-side rendering, we assess whether critical content and links are reliably available to crawlers and users.
We help protect organic equity during redesigns, platform changes, domain moves and major structural updates through mapping, testing and post-launch checks.
We review eligible structured data, implementation quality and template consistency. Recommendations focus on accurate markup rather than chasing unsupported enhancements.
| Service | Estimated Cost | Average |
|---|---|---|
| Focused technical review | £650–£1,400 | £950 |
| Full technical audit | £1,200–£4,000 | £2,300 |
| Migration support | £1,500–£6,000 | £3,200 |
| Ongoing technical consultancy | £800–£2,500 per month | £1,400 per month |
Pricing varies with platform complexity, site size, rendering method, migration risk and the level of implementation support required. Development work is quoted separately where applicable.

You receive an ordered action plan rather than an unfiltered export of tool warnings.
Recommendations include enough context and detail for your technical team to implement them efficiently.
We test likely causes before recommending disruptive changes.
Priority is given to issues affecting important pages, customer journeys and organic opportunity.
Bring us a known issue or ask for a full technical review.
Free — no obligations

We discuss known symptoms, recent website changes, business priorities and any deadlines.
We review crawl data, analytics, search performance, templates, index signals and server behaviour where access allows.
Findings are tested and grouped so related symptoms are not mistaken for separate problems.
Each recommendation is ranked by likely impact, urgency, effort and dependency.
We answer developer questions, review proposed solutions and test completed changes when included in the scope.
We check whether fixes are live, monitor search signals and identify any remaining risks.